Learn More About Us

The History of Serra Toyota of Decatur

For over three decades, Serra Toyota of Decatur has been proud to serve North Alabama drivers with exceptional vehicles and customer service. Our story is one of steady growth, community connection, and a lasting dedication to the people of Decatur, Huntsville, Madison, and surrounding areas. While our facilities and technology have evolved, our commitment to integrity and customer care remains the same. We are proud to be part of the Serra Automotive Group, known for its reputation of excellence and community involvement.

A New Home in Decatur

In October 1996, Serra Toyota of Decatur moved into our current location at 309 Beltline Pl SW. This move allowed us to expand our facilities and better serve a growing customer base across Northern Alabama. From day one, our goal has been simple: to provide quality Toyota vehicles and an honest, transparent buying experience that customers can trust.

A Modern Era Begins

As our dealership grew, so did our commitment to offering a better experience. In May 2012, we completed a major dealership remodel, updating our showroom, Service Center, and customer areas. The renovation reflected our continued investment in the community and in making every visit more comfortable and efficient for our guests. With expanded service bays, a more welcoming atmosphere, and new programs like Serra’s Lifetime Warranty, the remodel marked a new era for our dealership focused on modern convenience without losing the hometown touch that defines us.

Celebrating 30 Years of Service

On May 14, 2025, Serra Toyota of Decatur proudly celebrated its 30-year anniversary. This milestone is a testament to the loyalty of our customers and the dedication of our team. Over the years, we have grown from a local dealership into a trusted destination for Toyota sales, service, and financing across Alabama.

Your Perfect Pre-Owned Car, Truck, or SUV

Here at Serra Toyota of Decatur, we also offer a wide range of used vehicles. You can find Toyota models just one or two years old along with other brands. Many of our pre-owned Toyota models are Toyota Certified Used Vehicles, which come with a warranty for added peace of mind. You’ll find vehicles that are fully loaded with all the bells and whistles as well as older models with a lower sticker price.

Automotive Financing Simplified

We want to make the car-buying process fun for you. Use our payment calculator to estimate your monthly payments based on the model you choose. We can also Value Your Trade to find out how much your current vehicle is worth. Use it as a trade-in for your down payment to lower the financed price. Talk to our finance experts about our Fresh Start Finance program or our college grad or military rebate programs to help you save money. Learn about the warranties for new and pre-owned vehicles to help you make a smart decision about which model you want to buy.

Certified Toyota Service & Parts

Bring your vehicle in for maintenance or repair to keep it running smoothly until it’s time to upgrade. Our Parts Center keeps a fully stocked inventory of genuine OEM parts and a variety of batteries, tires, and various accessories for your vehicle. You can schedule service online and order parts online or give us a call for personalized assistance. Don’t forget to bring your furry friend with you. We’re a pet-friendly dealership.

Take Advantage of Our Customer Benefits

Serra Toyota of Decatur offers a range of programs designed to make vehicle ownership easier and more rewarding. Every new Toyota and select pre-owned vehicles come with Serra’s Free Lifetime Warranty. For an elevated experience, the Serra Platinum Package 3.0 adds benefits like antitheft coverage, discounts on parts and service, and many other perks. Additionally, with the Serra Signature program, you can receive an offer for your trade-in vehicle in 29 minutes or less, making buying or upgrading your vehicle fast and hassle-free.